Golden scalpel

22. máj 2015 | projects, agency

Everyone seems to be talking about some golden nails. But it's the scalpel that saves lives :-) Our interactive iPad app Jentadueto received the Golden Scalpel Award in the category Digital Media Rx during the Best of Pharma Advertising 2015 Awards organized by Pharma Marketing Club Austria. We created the iPad app in cooperation with an Austrian advertising agency Swot and the client Boehringer Ingelheim RCV.

Golden scalpel award - Best of Pharma Advertising 2015

Established in 1994, Pharma Marketing Club Austria (PMCA) is a renowned healthcare marketing platform for advertising agencies, the pharmaceutical industry, publishing houses, sellers, and other subjects operating in the segment.

Every year, PMCA awards the most creative projects of the German-speaking “Life Science” industries. The Golden Scalpel is a prestigious award for creativity and has become the “Oscar” for the German-speaking advertising agencies.