“We spent 243 days thinking hard about the perfect internet running simulator, and this is the result.”
Since we are innovative in innovating and creative in creating (our running T-shirts say that, so it must be the truth), we had to come up with something utterly unique – an online running simulator with running speed meter and distance gauge. While playing the game, the player sees random messages, such as the one about hiring a programmer in our agency.
“Have you heard that buckle up searches for smart individuals? If you want to create games like this one, let us know!”
To support the online self-promo of our agency, we also created an offline campaign. Every runner participating in the The Pezinok Run received a paper iPad mini with a link to our September Run game. Since the The Pezinok Run was 8 km long, after entering the code, the final score of the player was topped up by the same distance the runners had previously run in real life. Some would say this solution was “magnificent”, “crosslink”, or a bunch of other witty descriptions, but for us, it was obvious
“Chuck Norris was the only one who finished this infinite game. Twice!”
“Keep running, the refreshment spot is serving kebab!”